Research Uncovers Manipulative Dark Patterns in Apps
Dark Patterns in Japanese Mobile Apps
Tags: Tokyo Institute of Technology, Japan, Wellness, Safety & Fitness, Consumer Goods & Services
Researchers from Tokyo Tech have discovered that popular Japanese mobile apps often incorporate deceptive user interface designs known as dark patterns. They identified a new class of these dark patterns, termed 'Linguistic Dead-Ends,' which includes 'Untranslation' and 'Alphabet Soup.' The study found an average of 3.9 deceitful design elements per app, influenced by language and cultural nuances. This research underscores the need for cross-cultural investigations into dark patterns to develop user-centered and culturally sensitive design practices. Applications of this technology could include improved user interface design for mobile apps to prevent deceptive practices and enhance user trust.
IP Type or Form Factor: Discovery & Research; Software & Algorithm
TRL: 3 - proof of concept with needs validated
Industry or Tech Area: Health & Safety; Beauty & Aesthetics
